Food on Point is a Pizzeria and Wine bar known for their hand-made traditional pizzas and bountiful wine collection. It gives a friendly dine-in-only experience that offers something for everyone. Their menu not only offers pizza but includes tacos, burgers, fries, sandwiches, and hotdogs as well.
The logo mark was constructed using a coordinate system to determine the positioning of a slice of pizza on a plate at a 72-degree angle. The logo challenge was to deliver a clean unique mark that could cooperate with and within the phrase “food on point”. The entire project is supported with geometric, flat line illustrations to help set a friendly, expressive tone but also for clarity and creative balance to the visual identity.
